“How is digital cinema production affecting the British film industry?”

Film has time and time again suprised the population with its constant reapperance as one of the nations most popular exhibitation for film; defying the birth of tape and DVD. Now as 3D begins to further encapsulate our nation; inspiring hit films such as Avatar, how is this new technology affecting the industry?

Digital cinema enables a full viewing quality, retaining the same film over decades exactly how it was made. It also provides cheap, easy and more efficient obtaining, collecting and exhibitation of films; helping small-time independant theatres as well as mainstream multiplexes to provide the audience with exactly what they paid for, boosting the income for all those involved, a great help towards the British Film industry. It also allows a wider variety of films exhibited and produced then ever before, with no worries about wherther or not every single film will find its own particular audience; the digital screen network is nothing but an enormas help towards the industry, cutting costs to provide much better quality films. Whilst mainstream companys such as VUE can still churn out film after film to satisfy its audience, eager to see the same plot again and again- safe in knowing they can predict what they are seeing; independant exhibitors such as Picturehouse can easily span the wide variety of films their cultured audience expect.

With this popularity in mind, it has never been easier to sell media products related to films, merchandising spans from an incrediable range in unity to films, with such products such as soundtracks, video games and toys being enabled to tag along with the film involved; this business approach was created by Disney and has done nothing but expanded to this day. One example of this is hit film "High School Musical", with Disney releasing soundtracks, video games and many other film-orientated products; all this helping to feed the publics hunger for anything involved with their favourite films- giving a massive income boost to all companies involved.

However, all this striving to satisfy the public is in danger of being corrupted by piracy; with a closely estimated 77,75,000,000 fake DVDs sold last year- generating an income of £278,000,00 for the criminals involved- the British film industry has been rocked by a lack of income due to the publics inpatientce and unwillingness to pay full price for a fully-fledged film experiance. This lack of income makes a giant tremor throughout the industry, effecting the abilities of production, distribution and exhibition; the small time industry, there to do nothing but expand upon the film industry, are suffering from lack of pay and as a result new talent is wasted due to big companies (Universal, for example) being unwilling to take risks as they're afraid any money they need to generate would not be seen again. Piracy threatens to destroy everything that new technology has striven to create; prehaps creating an untimely end to the British film industry as a whole.